Copy chat? Copy that.
Want to talk tone of voice or ponder brand positioning? Or fancy a natter about story structure and why it matters to businesses? You’re in the right place.
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You can build a business – but what about a voice?
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Don’t take it from me – take it from a brain surgeon
When I run writing workshops , I encourage people to spot – and avoid – the kind of heavy, corporate prose that turns readers off. I explain why it’s a good idea to ditch long words and business-speak, and instead choose simple words that strike a chord.