Copy chat? Copy that.
Want to talk tone of voice or ponder brand positioning? Or fancy a natter about story structure and why it matters to businesses? You’re in the right place.
Ice bucket campaign lands charity in hot water
The people of Twitter are disgruntled again. No, it’s not Katie Hopkins this time. In fact it’s an unlikely villain: the charity Motor Neurone Disease Association.
Lessons in creme pat, cream horns – and creativity
Before we...
WEP: Whose equality party?
When it comes...
Lessons in creme pat, cream horns – and creativity
Before we...
airbnb: changing the world with a word
Last week I...
You can build a business – but what about a voice?
A couple of...
Don’t take it from me – take it from a brain surgeon
When I run writing workshops , I encourage people to spot – and avoid – the kind of heavy, corporate prose that turns readers off. I explain why it’s a good idea to ditch long words and business-speak, and instead choose simple words that strike a chord.