Kate van der Borgh – Writer

Copy chat? Copy that.

Want to talk tone of voice or ponder brand positioning? Or fancy a natter about story structure and why it matters to businesses? You’re in the right place.

Why tone of voice is not your problem

Loads of brands are convinced they’ve got a problem with their tone of voice. They think they need some tone of voice guidelines – ideally featuring some nice adjectives like ‘straightforward’ and ‘friendly’ – to share throughout their organisation. But I think that,...

Copy Chat