I have many ways with words
Thinking and writing
I can help you think through what you want to say. Then I can help you to say it in a way that works for your audience.
That’s what I did for UCL’s The Bartlett, when they opened up a new space in East London and wanted to tell people about it. It’s what I did for Brighton Women’s Centre, in a project that picked up a D&AD pencil.
And it’s what I do for clients day to day. Like the global healthcare company, whose team needs to talk to consultants and customers about anything from X-rays to genetic testing.
I run bespoke workshops for brands. For instance, I worked with teams from Unilever and Vodafone to look at some of the specific communications they have to share with their colleagues and customers – from long, technical reports to blogs and tweets.
I also work with clients to explore some perennial principles of great writing. These clients – who have included a leading management consultancy and a business lobbying group – often have complex things they need to get across in a clear and compelling way.
I also run writing workshops with D&AD. Come along.
Latest from the blog:
Loads of brands are convinced they’ve got a problem with their tone of voice. They think they need some tone of voice guidelines – ideally featuring some nice adjectives like ‘straightforward’ and ‘friendly’ – to share throughout their organisation.
It’s been almost two years since I handed in my key fob, tore up my travel card and became a freelance writer. That’s right – time doesn’t so much fly as screech hysterically through the sound barrier.
It’s more than 18 months since I went freelance. Now I’m looking back at everything I’ve learned, so I can do better work and clients can run more successful projects.
The language we use tells people whether we’re on the same page as them. It tells whether we want the same thing. And that’s one of the reasons why language is extra important for those people who work in healthcare…