OK, these really are my final thoughts from last year's Copywriting Conference... UX marks the spot One of the most practical talks I heard all day was by Tim Fidgeon, Digital Marketing Trainer and Consultant. It was all about user experience - or UX, as those in the...
Creativity
Lessons in creme pat, cream horns – and creativity
Before we start: this post contains spoilers about the finale of the Great British Bake Off. So, for those of you haven’t seen it yet, for the love of god DO IT NOW. And for everyone else... I hope you were as thrilled as I was to see Nadiya crowned champion of the...
CopyCon rambles #1: What does Twitter mean for tone of voice?
How come some brands’ most successful tweets are, in many ways, completely off-brand? And what does that mean for us writers who create tone of voice guidelines for clients? At last week’s Professional Copywriters’ Conference, I heard a talk by David Levin: a social...