With many voters unsure how they’ll vote in an EU referendum, how can the ‘in’ and ‘out’ camps win them over? The right words are the only answer…
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Words, meaning, and looking like a weapon
The English language is a subtle thing. A single word can send many bells of meaning ringing in your head. For instance, a couple of years ago I was horrified when a wedding venue emailed me to confirm the details for my ‘function’ (function?? Like a day of boring...