Loads of brands are convinced they’ve got a problem with their tone of voice. They think they need some tone of voice guidelines – ideally featuring some nice adjectives like ‘straightforward’ and ‘friendly’ – to share throughout their organisation.
Why asking for ‘a rewrite’ is A Bad Thing
Think your brochure, your report, your website needs a quick rewrite, just to get the right tone of voice? Think again…
Why ditching that last draft is a false economy
It’s been almost two years since I handed in my key fob, tore up my travel card and became a freelance writer. That’s right – time doesn’t so much fly as screech hysterically through the sound barrier.
How to give feedback to a writer
‘I like it. But it needs to be… Different.’ Hmmm. Give feedback in the right way, and get the results you want – faster, and without any fuss.
How to work with a writer on your new website
Do I need an information architect? At what point should the copy go into design? So many questions. Here are a few answers.
Going solo: what I’ve learned
It’s been almost two years since I handed in my key fob, tore up my travel card and became a freelance writer.
Why cutting back on drafts is a false economy
Thinking of cutting costs by cutting back on the number of drafts your writer creates? Hmmm. Careful now. It might cost you in the end…
Freelance writing: things I’ve learned
It’s more than 18 months since I went freelance. Now I’m looking back at everything I’ve learned, so I can do better work and clients can run more successful projects.
What happens when your vision is unclear
Think your message about ‘massive global change’ is inspiring? Think again…
A painful conversation
The language we use tells people whether we’re on the same page as them. It tells whether we want the same thing. And that’s one of the reasons why language is extra important for those people who work in healthcare…